Understanding what’s happening in global food—what people eat, why they eat it, and what’s coming next—is absolutely essential for anyone serious about innovation or product development in the food industry. This session will dig into how dietary patterns are shifting, why health-conscious choices are taking over supermarket shelves, and how sustainability isn’t just a buzzword but a real driver behind what gets produced and sold. Cultural influences, too, play a massive role in shaping these behaviors, and ignoring them is a rookie mistake.We’ll unpack the core methods that professionals use to track trends, from robust market research to predictive forecasting. The conversation will also focus on practical strategies for tweaking existing products or launching something entirely new, based on real consumer insights. There’s a lot riding on how companies interpret this data not just flashy marketing but also genuine product relevance in a marketplace that’s more crowded and competitive than ever.Ultimately, keeping a finger on the pulse of global trends and consumer preferences isn’t just a nice-to-have. It’s the difference between creating products that land with consumers and those that flop. By aligning with health, sustainability, and lifestyle expectations, food industry professionals can carve out real commercial success while actually delivering what people want.
Welcome to a platform of collaboration where experts, researchers, and innovators unite to bring forward excellence in food science and technology.
