Fortified beverages aren’t simply standard drinks enhanced with nutrients; they’re intentionally designed to deliver additional health benefits. These products typically incorporate vitamins, minerals, probiotics, and plant-derived compounds—elements that, in combination, aim to strengthen immunity, aid digestion, and support metabolic processes. The diversity of these products is notable, spanning fortified juices, smoothies, dairy and plant-based drinks, as well as sports and energy beverages.Researchers and developers utilize sophisticated formulation strategies to preserve the stability and bioavailability of added nutrients, ensuring consumers actually receive the intended benefits. Palatability remains a significant focus, as consumer acceptance hinges on taste as much as nutritional content.The rising popularity of fortified beverages reflects a broader public interest in convenient, functional options that promote preventive health and overall wellness. By making nutrient-dense drinks more accessible, these products align with contemporary shifts toward proactive dietary choices and lifestyle management.