The functional food sector is witnessing rapid expansion, propelled by heightened public interest in health, wellness, and preventive nutrition strategies. Consumers increasingly seek plant-based alternatives, protein-fortified foods, and products containing probiotics and prebiotics, along with beverages designed to bolster immune function and digestive health. The demand for clean-label and sustainably sourced goods reflects a broader societal shift toward ingredient transparency and environmental stewardship.From a technological perspective, advancements such as microencapsulation, bioactive fortification, and innovative processing techniques are facilitating the development of functional foods with improved efficacy and shelf stability. For industry stakeholders, monitoring and understanding these evolving trends is essential for strategic innovation, aligning new product development with consumer expectations, and leveraging opportunities in an increasingly competitive global marketplace.
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