Functional beverages aren’t just your standard drinks with a vitamin or two tossed in—they represent a growing field aimed at delivering specific health benefits beyond simple hydration or nutrition. In this session, we’ll examine how developers are combining vitamins, minerals, probiotics, antioxidants, and various bioactive compounds to target wellness, immune support, and metabolic function. We’ll get into the nitty gritty: How do you pick ingredients that actually do what they claim? How do you keep them stable and palatable (because nobody wants a chalky green sludge). There’s a regulatory maze to navigate, too—science and compliance both matter if you want your product on shelves. Current trends are pushing plant-based options, low-calorie formulas, and functional sports drinks into the spotlight. Research and new tech are making it easier to boost bioavailability, so these drinks actually have an effect, not just a nice label. Blending scientific insight with innovation and a sharp sense of what consumers want, functional beverages have the potential to meet the rising demand for convenient, health-focused products that fit modern lifestyles and genuinely support well-being.